A-Z of How do I run a hypnotherapy business – B for Blogging

My ‘B’ in my A-Z of running a hypnotherapy is ‘blogging’. “Why?” You might well ask. “I want to be a hypnotherapist, not a blogger!”. That’s fair enough, but you also want to be a hypnotherapist who gets found by clients and blogging is one way to help make this happen.

Blogging about your hypnotherapy helps you get found by people who are doing a search on the internet. Let’s say someone is looking for a hypnotherapist in their local area who specialises in working with children. They’ll type something into a search engine – such as “child hypnosis Scotland” – and the search engine will then literally search for these terms. The search engines are clever and tend to go for the less obvious, rather than the obvious. If you have written an interesting blog about children’s hypnotherapy and – within the article – have included phrases about “child hypnosis in Scotland”, the search engines will find you when that person types in those key phrases. Blogging about hypnotherapy will help your business come up, specifically with regard to particular services you offer.

Blogging is also a great idea for when people reach your website. Let’s say you have an interest in using hypnosis with medical conditions such as IBS or hypertension. If you want to advertise that you specialise in this area, and ensure that people who visit your website get the right impression that you offer hypnosis for these conditions, by blogging about the subject you are providing them with interesting and attractive information. You can display your expertise in a particular area of hypnotherapy.

 When you know you want to write about something, it gives you a great motivation to get out there and do some research. Have you always had an interest in how hypnotherapy can help menopause? Or whether or not everyone can be hypnotised? Have you wondered how effective hypnosis is for smoking cessation? Have you learned something on your hypnotherapy diploma or hypnotherapy CPD course which peaked your interest? Whatever it is, use getting a blog out there on any given subject as motivation for you to do a bit of personal research.

 All this is well and good, but what if you feel you can’t write? The good new is that when you’re blogging you can write in a very fluid, ‘chatty’ style which is very different to the more formal style you might have learned at school. Even if you weren’t in the top of your English class you might find that it’s far easier to write than you’d imagined. Perhaps you can ask a friend for some comments or even get some help writing your first few blogs. Some people write blogs for a living, but obviously this will cost you. It is a possibility to get you started, however. Also, and without being too harsh, it’s possible that your blog might not be read by that many people – and it will still help you be found by search engines. You need to just get on and blog and not focus on who might be reading it.

What can you blog on? If you’ve got a hypnotherapy specialism and want to promote it, then write blogs on that subject, whether it’s hypnotherapy for anxiety, depression or weight loss hypnosis. If you don’t have a specialism, as well as using this as an opportunity to do research beyond what you have covered in your hypnotherapy training courses, you need to think of those key words. Have a look at what people are searching for and use this as a topic for a blog. For instance, you could write a blog on, “Can hypnosis help me to lose weight?” or “Is hypnotherapy good for stopping smoking”. You need to get those  keywords in throughout your article.

If you need any more information about writing hypnotherapy blogs, please don’t hesitate to get in touch. I have a range of hypnotherapy training courses in Scotland and international online hypnosis training courses.