Responding to changing technology as a hypnotherapist

I've been a practicing hypnotherapist for over ten years, and in that time the changes in technology have been huge - and practitioners need to respond to these changes. As a small business owner you need to know how to promote your service - and you need to keep up with changing trends. In the Diploma in Analytical Hypnotherapy training course, we cover in detail how to promote yourself and attract the clients you want. Don't worry if this is all new to you - it's the same for everyone when they start… continue reading →

Superhero powers – child hypnosis

One of the most important things my younger clients learn is that they have a superhero within them. That - no matter what messages they receive from kids at school, critical teachers or parents, or society in general - they can access their inner strength whenever they need to. This works brilliantly for kids who have been disempowered, and who have been labelled as 'shy' (which is often used negatively by adults). No matter how 'shy' a child is, they can secretly dig deep - and a kid who isn't outwardly confident often… continue reading →

Diploma in Analytical Hypnotherapy combined with specialist child hypnosis

New students on our Diploma level course will be eligible for a discounted rate on our children’s hypnotnerapy training course - either at our Birmingham or Glasgow venues or our online version. Children’s Hypnotherapy is greatly in demand - and most practitioners lack the skills to meet that demand. Being a registered KidsMatters therapist will help you quickly establish your Hypnotherapy business. continue reading →

Children’s Hypnotherapy training course

Whether  you’re a qualified hypnotherapist or a counsellor who wishes to expand their skill base, we are now offering a comprehensive course in child hypnosis. Please see the Events page for details. This course is selling out quickly and places are limited! Please get in touch for details. Previous students of any AIH CPD or Diploma in Analytical Hypnotherapy course will receive 15% off the course price. continue reading →

Hypnotic language and discourse analysis

I used ‘discourse analysis’ during my Ph.D. to explore what was going on underneath the words people were speaking. This opened up a whole new world for me, and by exploring the subtext I learned what people really meant. During the Diploma in Analytical Hypnotherapy training course we explore how to communicate effectively with clients, using a hypnotic subtext. And we learn to listen beyond the words to hear what our clients are really trying to say. continue reading →

Choose the right hypnotherapy course – some advice

At this time of year, people start thinking about a career change. Hypnotherapy is a wonderful career - but if you need to make a living from it, ensure that: You undertake a course which allows you to register with a recognised body such as the GHR or NCH You learn from a 'real life' person - you can't learn hypnotherapy online! You undertake a course which covers a range of approaches - solution focused work and positive suggestion are great, but if that's all you cover on your course you're going to… continue reading →

Why people are scared of hypnotherapy

In the Diploma in Analytical Hypnotherapy course we explore how to explain hypnotherapy to potential clients - and how to allay their fears. People continue to associate hypnotherapy with stage hypnosis and 'mind control'. It's not surprising that this myth continues - it's constantly depicted in the movies and popular culture. Because of it's slightly 'weird' reputation, your initial starting point with a client is often explaining what hypnotherapy is - that it is a completely natural state of mind, and is very empowering as it involves helping someone access and utilise THEIR… continue reading →

The importance of listening

What separates a good therapist from a mediocre hypnotherapist is their ability to truly, actively listen. You could have a whole range of wonderful Hypnotherapy ‘tools’ up your sleeve - but so does a stage hypnotist, and they’re certainly not doing anything therapeutically valuable! Active listening involves giving your client the time and space to talk, to respect what they have to say without judgement and to show them that you have ‘heard’ them, by reflecting their words and metaphors back to them. During the Diploma course we spend a considerable amount of… continue reading →

An anthroplogical approach to hypnotherapy

When I am asked by clients and students what prompted my interest in hypnotherapy, I tell them about the truly life-transforming experience I had after jut one hypnotherapy session for a severe driving phobia (I’d been offered a job which required a considerable amount of driving – and realised I couldn’t take it unless I got over my fear!). As well as this great personal experience, I have long held a deep interest in the ways in which people communicate and interact with each other – a subject which I explored during my… continue reading →